There are lots of great restaurant strategies out there, but as you all know, the strategies only work if you actually put them into practice!  I love to share case studies about people that not only know what they should do, but they’re doing it, and being successful.  You may have seen the YouTube video about Tim’s Place.  It went viral because Tim is an unexpected restaurant success story.

The video focuses on Tim’s success in spite of his disability.  But I challenge you to dig a little deeper.  Yes, Tim has a disability and that’s why his heartwarming story of success helped his video go viral.  But if you listen closely, Tim gives five strategies for success that any restaurant can leverage, right now, to increase their success.

  1. Friendly service is king.  Yep, you should serve good food at a good price, but friendly service is a huge deal.  You don’t have to hug everyone who comes in the door like Tim, but how do you show surprisingly friendly service to every guest, every time?
  2. Be great to your employees.  Restaurants are one of those places where the lowest paid employees create your brand.  How have you motivated them to deliver the brand experience you want to create?  Have you told them you appreciate them recently?
  3. Be known for something.  Tim has made the most of a tough situation.  He leverages the things that make him special.  He gives love freely to everyone who enters his doors.  He’s known for that.  What do you want to be known for?  A menu item?  Your environment?  Your service.  Pick something and engrain it into the fabric of everything you do.
  4. Live in gratitude and show it to your customers.  Without your customers, your restaurant wouldn’t exist.  Your success in your restaurant may be in direct correlation to how much you love your customers and how much you show it to them.  Especially when you make a mistake.
  5. Be your best.  Whatever you choose to do, do it at the highest possible level.  Hire employees who view the world the same way.  Find people who are excited to be the best they can be in whatever they do, and then thank them for it.

Let’s not just enjoy Tim’s success for the great story that it is, let’s also let Tim be our teacher.  Live like Tim, learn like Tim, love like Tim.  Now you’re building the foundation for a great restaurant.

Gerry O'Brion - Keynote Marketing & Branding Speaker


Gerry spent his career growing big brands such as Procter & Gamble, Coors Light, Quiznos, and Red Robin. Now, he translates strategies from billion dollar brands into techniques that any company can use, regardless of their budget.

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