Who is the most important person in your company?  Yep, your customer. 

Running a business can be busy.  Very busy.  There are lots of things to do, and many things to distract your focus, but there is always one thing that remains true – without your customers your business doesn’t exist.  How awesome are your customers?  They allow you to do what you do, and have the business you do.  We spend a lot of time trying to find more of them, and trying to sell them more stuff.  How do we create new things that they might want?  How do we create better marketing?  Grow, grow, grow – that’s what successful businesses do, right?

This week, I challenge you to stop looking out and spend a week looking in.  Look at the customers you already have and appreciate them.  Think about what they mean for your business and for your life.  Now, create a list of five ways that you can show your current customers how much you care about them, and how much you appreciate them as your customer.  And I don’t mean some cheesy Thanksgiving-week email  or ecard with fall leaves or a turkey that says “I appreciate you.”  Think about an unexpected and authentic way that you can reach out to your customers and let them know that they are important, and that you actually appreciate their business.  You might want to make your list and NOT execute your ideas this week, or during the holidays at all.  What if you do it at a random time?  Might it have more impact coming out of the blue?

Gratitude can have an even deeper impact on your business than simply letting customers know that you appreciate them.  What are ways that you can help your customers feel appreciated in general?  Feeling appreciated will make your customers much more loyal.  What customer wants to stop buying from a company who truly appreciates and values their business?  Look at your business, your customers, and your day-to-day interactions.  How can you build in the feeling of gratitude throughout the year in the interactions you are already having?

Living in a state of gratitude will make you more connected to your customers, view your business from a different angle, and always help remind you why you do what you do.  Being thankful for the customers you have already is a great way to attract more.

Gerry O'Brion - Keynote Marketing & Branding Speaker


Gerry spent his career growing big brands such as Procter & Gamble, Coors Light, Quiznos, and Red Robin. Now, he translates strategies from billion dollar brands into techniques that any company can use, regardless of their budget.

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