What do you want to achieve this year?  What do you wish for your personal life and for your business life?

Here is a quick exercise for you.  Create a timeline of your life from birth to today.  Put birth on the left, and today on the right.  Now plot the milestones or achievements that changed your life along that line.  The bigger the moment, the higher above the timeline it is placed.  Mark each one with a short title.  Now, consider each achievement.  How proud are you of each?  What impact did each have on your life?  Now think about this – how far out of your comfort zone were you when you accomplished each?


As humans we are naturally drawn to our comfort zone. Our happy place where everything is OK, we feel in control and we feel comfortable. That’s a nice place. But great accomplishments in life and business rarely happen in our comfort zone. The experiences and decisions that propel us forward happen in what I call our commitment zone.

Commitment zone?  Look back at your timeline.  How many of your accomplishments happened when you got out of your comfort zone because you were truly committed to a different outcome in your life?  The fastest way to get out of our comfort zone is to get clear on a specific goal that we truly want to accomplish.  Something we’re not just interested in, but that we’re committed to.

In both life and business, it’s easy to get comfortable when times are good.  We can easily get lulled into a false sense of security, thinking that everything will always be the way it is today.  The reality is that our world is changing at an ever increasing pace.  To accomplish something that we can put high above our timeline requires that we create a commitment that is more important to us than our comfort.

Now think again about the things you’d like to achieve this year.  Which of them are you truly committed to?  For which of them are you willing to step out of your comfort zone?

The first step towards your success is getting clear on which achievements are in your commitment zone.  Then take these three steps.  First, write it down.  Second, share it with others.  The more public you make your commitment; the more likely you’ll achieve it.  Third, find an accountability partner.  Plan to check in with them about your progress against your goal.  Have them push you out of your comfort zone when you need it.

Gerry O'Brion - Keynote Marketing & Branding Speaker


Gerry spent his career growing big brands such as Procter & Gamble, Coors Light, Quiznos, and Red Robin. Now, he translates strategies from billion dollar brands into techniques that any company can use, regardless of their budget.

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