The Restaurant Formula will help you build a powerful and profitable restaurant brand. It was created by collecting the most successful techniques used by the best restaurant brands all over the United States. The workbook and videos walk you step-by-step through the process of creating a great brand. It is written for action. Many books give you knowledge, but the Formula is designed so you implement that knowledge to grow your restaurant. Knowledge is great, but only matters when you execute your plan. This program includes a private membership site with videos and additional resources to give you personal attention and insights that will enhance what you read in the the workbook.